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Idaho vs Utah NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Idaho

Idaho

Big Sky · #235

$3.4M

VS
Utah

Utah

Big 12 · #64

$23.4M

12.5%Market Split87.5%

Utah carries approximately $20.1M more aggregate roster value than Idaho — a 86% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$3.4M
$23.4M
National Rank
#235
#64
Conference
Big Sky
Big 12
Market Gap
-$20.1M
+$20.1M

Idaho — by sport

  • Football$1.6M
  • Men's Basketball$1M
  • Other Sports$750K

Utah — by sport

  • Football$14.2M
  • Men's Basketball$3.3M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$950K
  • Track & Field$1.3M
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