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NIL Spending Comparison · 2026
Georgia vs North Carolina
Head-to-head NIL spending breakdown for 2026. Georgia spends approximately $10M (21%) more.
Georgia
SEC
Estimated NIL Spend
$47M
National rank #8
Higher NIL spend
Full Georgia profile
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
By the Numbers
Estimated NIL Spend
$47M
$37M
National Rank
#8
#17
Conference
SEC
ACC
Spending Gap
+$10M
-$10M
Georgia — by sport
- Football$28M
- Men's Basketball$8M
- Baseball$5M
- Women's Basketball$3M
- Olympic Sports$3M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
More Georgia comparisons
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