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NIL Spending Comparison · 2026
Georgia vs Auburn
Head-to-head NIL spending breakdown for 2026. Georgia spends approximately $11M (23%) more.
Georgia
SEC
Estimated NIL Spend
$47M
National rank #8
Higher NIL spend
Full Georgia profile
Auburn
SEC
Estimated NIL Spend
$36M
National rank #18
Full Auburn profile
By the Numbers
Estimated NIL Spend
$47M
$36M
National Rank
#8
#18
Conference
SEC
SEC
Spending Gap
+$11M
-$11M
Georgia — by sport
- Football$28M
- Men's Basketball$8M
- Baseball$5M
- Women's Basketball$3M
- Olympic Sports$3M
Auburn — by sport
- Football$22M
- Men's Basketball$8M
- Baseball$4M
- Olympic Sports$2M
More Georgia comparisons
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