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Duke vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Duke
ACC · #29
$35.9M
VS
USC
Big Ten · #6
$55.9M
39.1%Market Split60.9%
USC carries approximately $19.9M more aggregate roster value than Duke — a 36% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$35.9M
$55.9M
National Rank
#29
#6
Conference
ACC
Big Ten
Market Gap
-$19.9M
+$19.9M
Duke — by sport
- Football$15.8M
- Men's Basketball$14.1M
- Softball$1.4M
- Volleyball$1.1M
- Women's Soccer$950K
- Track & Field$1.3M
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Duke comparisons
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