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NIL Spending Comparison · 2026

Duke vs USC

Head-to-head NIL spending breakdown for 2026. USC spends approximately $8M (18%) more.

Duke

Duke

ACC

Estimated NIL Spend

$36M

National rank #20

Full Duke profile

USC

USC

Big Ten

Estimated NIL Spend

$44M

National rank #10

Higher NIL spend

Full USC profile

By the Numbers

Estimated NIL Spend
$36M
$44M
National Rank
#20
#10
Conference
ACC
Big Ten
Spending Gap
-$8M
+$8M

Duke — by sport

  • Football$12M
  • Men's Basketball$14M
  • Olympic Sports$10M

USC — by sport

  • Football$22M
  • Men's Basketball$6M
  • Baseball$3M
  • Women's Sports$6M
  • Olympic Sports$7M

More Duke comparisons

Duke vs

Ohio State

Duke vs

Oregon

Duke vs

Miami (FL)

Duke vs

Michigan

View all NIL rankings Transfer portal tracker How we compute NIL spend

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