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Duke vs Illinois NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Duke
ACC · #29
$35.9M
VS
Illinois
Big Ten · #42
$29.8M
54.6%Market Split45.4%
Duke carries approximately $6.1M more aggregate roster value than Illinois — a 17% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$35.9M
$29.8M
National Rank
#29
#42
Conference
ACC
Big Ten
Market Gap
+$6.1M
-$6.1M
Duke — by sport
- Football$15.8M
- Men's Basketball$14.1M
- Softball$1.4M
- Volleyball$1.1M
- Women's Soccer$950K
- Track & Field$1.3M
Illinois — by sport
- Football$16.3M
- Men's Basketball$9.1M
- Wrestling$1.5M
- Softball$725K
- Volleyball$525K
- Women's Soccer$475K
More Duke comparisons
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