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NIL Spending Comparison · 2026
Duke vs Alabama
Head-to-head NIL spending breakdown for 2026. Alabama spends approximately $2M (5%) more.
Duke
ACC
Estimated NIL Spend
$36M
National rank #20
Full Duke profile
Alabama
SEC
Estimated NIL Spend
$38M
National rank #14
Higher NIL spend
Full Alabama profile
By the Numbers
Estimated NIL Spend
$36M
$38M
National Rank
#20
#14
Conference
ACC
SEC
Spending Gap
-$2M
+$2M
Duke — by sport
- Football$12M
- Men's Basketball$14M
- Olympic Sports$10M
Alabama — by sport
- Football$22M
- Men's Basketball$8M
- Baseball$4M
- Women's Basketball$2M
- Olympic Sports$2M
More Duke comparisons
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