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NIL Spending Comparison · 2026
Duke vs Tennessee
Head-to-head NIL spending breakdown for 2026. Tennessee spends approximately $22M (38%) more.
Duke
ACC
Estimated NIL Spend
$36M
National rank #20
Full Duke profile
Tennessee
SEC
Estimated NIL Spend
$58M
National rank #5
Higher NIL spend
Full Tennessee profile
By the Numbers
Estimated NIL Spend
$36M
$58M
National Rank
#20
#5
Conference
ACC
SEC
Spending Gap
-$22M
+$22M
Duke — by sport
- Football$12M
- Men's Basketball$14M
- Olympic Sports$10M
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
More Duke comparisons
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