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Cincinnati vs Kansas NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026

Cincinnati
Big 12 · #66
$22.5M
VS

Kansas
Big 12 · #32
$33.5M
40.2%Market Split59.8%
Kansas carries approximately $11M more aggregate roster value than Cincinnati — a 33% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$22.5M
$33.5M
National Rank
#66
#32
Conference
Big 12
Big 12
Market Gap
-$11M
+$11M
Cincinnati — by sport
- Football$13.7M
- Men's Basketball$3.6M
- Softball$1.3M
- Volleyball$950K
- Women's Soccer$850K
- Track & Field$1.1M
Kansas — by sport
- Football$18.6M
- Men's Basketball$8.6M
- Baseball$2.3M
- Softball$950K
- Volleyball$725K
- Women's Soccer$650K
More Cincinnati comparisons
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