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NIL Spending Comparison · 2026

BYU vs USC

Head-to-head NIL spending breakdown for 2026. USC spends approximately $8M (18%) more.

BYU

BYU

Big 12

Estimated NIL Spend

$36M

National rank #19

Full BYU profile

USC

USC

Big Ten

Estimated NIL Spend

$44M

National rank #10

Higher NIL spend

Full USC profile

By the Numbers

Estimated NIL Spend
$36M
$44M
National Rank
#19
#10
Conference
Big 12
Big Ten
Spending Gap
-$8M
+$8M

BYU — by sport

  • Football$18M
  • Men's Basketball$12M
  • Olympic Sports$6M

USC — by sport

  • Football$22M
  • Men's Basketball$6M
  • Baseball$3M
  • Women's Sports$6M
  • Olympic Sports$7M

More BYU comparisons

BYU vs

Ohio State

BYU vs

Oregon

BYU vs

Texas Tech

BYU vs

Michigan

View all NIL rankings Transfer portal tracker How we compute NIL spend

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