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NIL Spending Comparison · 2026

BYU vs Kentucky

Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $10M (22%) more.

BYU

BYU

Big 12

Estimated NIL Spend

$36M

National rank #19

Full BYU profile

Kentucky

Kentucky

SEC

Estimated NIL Spend

$46M

National rank #9

Higher NIL spend

Full Kentucky profile

By the Numbers

Estimated NIL Spend
$36M
$46M
National Rank
#19
#9
Conference
Big 12
SEC
Spending Gap
-$10M
+$10M

BYU — by sport

  • Football$18M
  • Men's Basketball$12M
  • Olympic Sports$6M

Kentucky — by sport

  • Football$22M
  • Men's Basketball$22M
  • Baseball$1.5M
  • Other Sports$500K

More BYU comparisons

BYU vs

Texas

BYU vs

Texas A&M

BYU vs

Tennessee

BYU vs

Texas Tech

View all NIL rankings Transfer portal tracker How we compute NIL spend

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