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Buffalo vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Buffalo

Buffalo

MAC · #143

$5.4M

VS
USC

USC

Big Ten · #6

$55.9M

8.8%Market Split91.2%

USC carries approximately $50.5M more aggregate roster value than Buffalo — a 90% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$5.4M
$55.9M
National Rank
#143
#6
Conference
MAC
Big Ten
Market Gap
-$50.5M
+$50.5M

Buffalo — by sport

  • Football$3.3M
  • Men's Basketball$1.1M
  • Other Sports$1.1M

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K
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