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Buffalo vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026

Buffalo
MAC · #143
$5.4M
VS

USC
Big Ten · #6
$55.9M
8.8%Market Split91.2%
USC carries approximately $50.5M more aggregate roster value than Buffalo — a 90% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$5.4M
$55.9M
National Rank
#143
#6
Conference
MAC
Big Ten
Market Gap
-$50.5M
+$50.5M
Buffalo — by sport
- Football$3.3M
- Men's Basketball$1.1M
- Other Sports$1.1M
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Buffalo comparisons
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