Buffalo is a MAC program with a developing NIL operation.
Football is estimated at $2.5-3M for 2025-26. Proximity to the Toronto market gives athletes some unique commercial NIL access.
Buffalo NIL Spending — $5M Est. 2026

Estimated NIL Spend
$5M
2025–26 est.
Top Sport
Football
$3.5M
Buffalo is a MAC program with a developing NIL operation.
Football is estimated at $2.5-3M for 2025-26. Proximity to the Toronto market gives athletes some unique commercial NIL access.
The $5M figure above combines two sources permitted under the House v. NCAA settlement: Buffalo's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $3.5M.
Buffalo is estimated to spend $5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #147 nationally among Division I programs.
Buffalo competes in the MAC at the G5 level.
Football is Buffalo's top NIL-funded sport with approximately $3.5M in estimated 2026 spending.
Buffalo's $5M NIL budget can be compared against every MAC program and all 357 Division I schools on The Sideline's NIL Tracker.
Buffalo's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
Stack Buffalo against any other program — side-by-side NIL spend by sport.
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