Southern Miss's NIL program has been building in the Sun Belt.
Football under Will Hall is estimated at $3.5-4M for 2025-26. Baseball is a program with national ambitions and dedicated collective support.
TS
The Sideline Staff·NIL DeskSouthern Miss NIL Spending — $7M Est. 2026
Estimated NIL Spend
$7M
2025–26 est.
Top Sport
Football
$5M
Southern Miss's NIL program has been building in the Sun Belt.
Football under Will Hall is estimated at $3.5-4M for 2025-26. Baseball is a program with national ambitions and dedicated collective support.
The $7M figure above combines two sources permitted under the House v. NCAA settlement: Southern Miss's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $5M.
Southern Miss is estimated to spend $7M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #128 nationally among Division I programs.
Southern Miss competes in the Sun Belt at the G5 level.
Football is Southern Miss's top NIL-funded sport with approximately $5M in estimated 2026 spending.
Southern Miss's $7M NIL budget can be compared against every Sun Belt program and all 357 Division I schools on The Sideline's NIL Tracker.
Southern Miss's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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