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Boise State vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026

Boise State
Pac-12 · #69
$20.5M
VS

USC
Big Ten · #6
$55.9M
26.9%Market Split73.1%
USC carries approximately $35.4M more aggregate roster value than Boise State — a 63% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$20.5M
$55.9M
National Rank
#69
#6
Conference
Pac-12
Big Ten
Market Gap
-$35.4M
+$35.4M
Boise State — by sport
- Football$14.2M
- Men's Basketball$3.4M
- Other Sports$3.0M
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Boise State comparisons
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