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NIL Spending Comparison · 2026
Auburn vs North Carolina
Head-to-head NIL spending breakdown for 2026. North Carolina spends approximately $1M (3%) more.
Auburn
SEC
Estimated NIL Spend
$36M
National rank #18
Full Auburn profile
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Higher NIL spend
Full North Carolina profile
By the Numbers
Estimated NIL Spend
$36M
$37M
National Rank
#18
#17
Conference
SEC
ACC
Spending Gap
-$1M
+$1M
Auburn — by sport
- Football$22M
- Men's Basketball$8M
- Baseball$4M
- Olympic Sports$2M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
More Auburn comparisons
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