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NIL Spending Comparison · 2026
Auburn vs Kentucky
Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $10M (22%) more.
Auburn
SEC
Estimated NIL Spend
$36M
National rank #18
Full Auburn profile
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Higher NIL spend
Full Kentucky profile
By the Numbers
Estimated NIL Spend
$36M
$46M
National Rank
#18
#9
Conference
SEC
SEC
Spending Gap
-$10M
+$10M
Auburn — by sport
- Football$22M
- Men's Basketball$8M
- Baseball$4M
- Olympic Sports$2M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
More Auburn comparisons
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