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NIL Spending Comparison · 2026

Auburn vs Duke

Head-to-head NIL spending breakdown for 2026. Both programs are estimated to spend identically.

By the Numbers

Estimated NIL Spend
$36M
$36M
National Rank
#18
#20
Conference
SEC
ACC
Spending Gap

Auburn — by sport

  • Football$22M
  • Men's Basketball$8M
  • Baseball$4M
  • Olympic Sports$2M

Duke — by sport

  • Football$12M
  • Men's Basketball$14M
  • Olympic Sports$10M

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