Player profileBYU Football
BYU · Football
LJ Martin
RB · Senior · #4 · 6' 2" · 225 lbs · 4★ recruit
From El Paso, TX
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Estimated NIL value
$1M
BYU · Football
LJ Martin
RB · Senior · #4 · 6' 2" · 225 lbs · 4★ recruit
From El Paso, TX
Loading live player file…
Estimated NIL value
$1M
BYU · Football
RB · Senior · #4 · 6' 2" · 225 lbs
★★★★★3★ RecruitFrom El Paso, TX
Estimated NIL value
$1M
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation; reviewed August 19, 2026.
Market benchmark: On3 published estimate .
Confidence meter
High confidenceThis value is strongly supported by current market evidence, roster role, and school-level spending context.
LJ Martin is a 6' 2" 225 lbs Senior Running Back for BYU and is listed by ESPN from El Paso, TX. LJ Martin ranks 3rd within the current BYU football roster and No. 468 nationally across the tracked NIL market. The $1M modeled value is calibrated against current market evidence reviewed August 19, 2026. It is not a reported contract or salary figure.
Pool share by sport
5.0%
Football pool: $20.1M
Pool share of school
3.2%
BYU roster market: $31M
Roster dollars tracked
$20.1M
BYU Football pool-accounting sum
Recent game logs
8
Latest verified ESPN appearances
Live player file
Last updated Aug 31, 2026
Position
Running Back
Class
Senior
Jersey
#4
Height
6' 2"
Weight
225 lbs
Hometown
El Paso, TX
Roster status
Active
Current listing
BYU Cougars
Recruit rating
3-star
Recruiting profile
3-star / No. 492 nationally
Rating: 0.8873
High school: Canutillo
From: El Paso, TX
Class: 2023 / RB
2025 season production
ESPN player feedRushing
1,305
Yards
12
Touchdowns
236
Carries
5.5
Average
49
Long
Receiving
36
Receptions
255
Yards
0
Touchdowns
7.1
Average
26
Long
Defense
1
Total tackles
1
Solo tackles
0
Sacks
0
Interceptions
0
Passes defended
0
Forced fumbles
Career history
| Season | Team | YDS | TD | INT | CMP% | CMP | ATT | RTG | LNG |
|---|---|---|---|---|---|---|---|---|---|
| 2023 | BYU Cougars | 2 | 0 | 0 | 100.0 | 1 | 1 | 116.8 | 2 |
| Career | All teams | 2 | 0 | 0 | 100.0 | 1 | 1 | 116.8 | 2 |
| Season | Team | YDS | TD | CAR | AVG | LNG |
|---|---|---|---|---|---|---|
| 2023 | BYU Cougars | 518 | 4 | 109 | 4.8 | 55 |
| 2024 | BYU Cougars | 718 | 7 | 137 | 5.2 | 39 |
| 2025 | BYU Cougars | 1,305 | 12 | 236 | 5.5 | 49 |
| Career | All teams | 2,541 | 23 | 482 | 5.3 | 55 |
| Season | Team | REC | YDS | TD | AVG | LNG |
|---|---|---|---|---|---|---|
| 2023 | BYU Cougars | 11 | 45 | 1 | 4.1 | 13 |
| 2024 | BYU Cougars | 10 | 98 | 2 | 9.8 | 33 |
| 2025 | BYU Cougars | 36 | 255 | 0 | 7.1 | 26 |
| Career | All teams | 57 | 398 | 3 | 7.0 | 33 |
Latest games
Texas Tech Red RaidersDec 6, 2025 · 34-776 YDS · 1 TD · 19 CAR · 4.0 AVGW
UCF KnightsNov 29, 2025 · 41-2195 YDS · 3 TD · 22 CAR · 4.3 AVGW
Cincinnati BearcatsNov 23, 2025 · 26-14222 YDS · 2 TD · 32 CAR · 6.9 AVGW
TCU Horned FrogsNov 16, 2025 · 44-1388 YDS · 1 TD · 21 CAR · 4.2 AVGLTexas Tech Red RaidersNov 8, 2025 · 29-735 YDS · 0 TD · 10 CAR · 3.5 AVGW
Iowa State CyclonesOct 25, 2025 · 41-2715 YDS · 1 TD · 5 CAR · 3.0 AVGW
Utah UtesOct 19, 2025 · 24-21122 YDS · 0 TD · 26 CAR · 4.7 AVGW
Arizona WildcatsOct 12, 2025 · 33-27 2OT162 YDS · 1 TD · 25 CAR · 6.5 AVGSideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For LJ Martin, the current roster role, class, recruiting signal, program market, and available market evidence produce a $1M headline case.
The visible base estimate is $1M. The pool-accounting allocation is $1M, equal to about 5.0% of the BYU football market. The player ranks 3rd on that roster and No. 468 in The Sideline's national player index.
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Other BYU RB estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
