Player profileBYU Football
BYU · Football
Lucky Finau
RB · Junior · #41 · 5' 11" · 220 lbs
From Sandy, UT
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Estimated NIL value
$67K
BYU · Football
Lucky Finau
RB · Junior · #41 · 5' 11" · 220 lbs
From Sandy, UT
Loading live player file…
Estimated NIL value
$67K
BYU · Football
RB · Junior · #41 · 5' 11" · 220 lbs
From Sandy, UT
Estimated NIL value
$67K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $54K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Lucky Finau is a 5' 11" 220 lbs Junior Running Back for BYU and is listed by ESPN from Sandy, UT. Lucky Finau ranks 57th within the current BYU football roster. The modeled value is $67K, with $54K allocated to reconcile the sport pool.
Pool share by sport
0.3%
Football pool: $20.1M
Pool share of school
0.2%
BYU roster market: $31M
Roster dollars tracked
$20.1M
BYU Football pool-accounting sum
Recent game logs
1
Latest verified ESPN appearances
Live player file
Last updated Sep 2, 2026
Position
Running Back
Class
Junior
Jersey
#41
Height
5' 11"
Weight
220 lbs
Hometown
Sandy, UT
Roster status
Active
Current listing
BYU Cougars
2025 season production
ESPN player feedRushing
32
Yards
0
Touchdowns
8
Carries
4.0
Average
6
Long
Career history
| Season | Team | YDS | TD | CAR | AVG | LNG |
|---|---|---|---|---|---|---|
| 2025 | BYU Cougars | 32 | 0 | 8 | 4.0 | 6 |
| Career | All teams | 32 | 0 | 8 | 4.0 | 6 |
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Lucky Finau, the current roster role, class, recruiting signal, program market, and available market evidence produce a $67K headline case.
The visible base estimate is $67K. The pool-accounting allocation is $54K, equal to about 0.3% of the BYU football market. The player ranks 57th on that roster.
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Other BYU RB estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
