Seton Hall's NIL program is basketball-centric under Shaheen Holloway.
The NYC metro market gives Seton Hall athletes exceptional commercial NIL access, arguably the best geographic NIL market in college sports.
TS
The Sideline Staff·NIL DeskSeton Hall NIL Spending — $12.5M Est. 2026
Estimated NIL Spend
$12.5M
2025–26 est.
Top Sport
Men's Basketball
$11M
Seton Hall's NIL program is basketball-centric under Shaheen Holloway.
The NYC metro market gives Seton Hall athletes exceptional commercial NIL access, arguably the best geographic NIL market in college sports.
The $12.5M figure above combines two sources permitted under the House v. NCAA settlement: Seton Hall's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $11M.
Seton Hall is estimated to spend $12.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #83 nationally among Division I programs.
Seton Hall competes in the Big East at the Basketball level.
Men's Basketball is Seton Hall's top NIL-funded sport with approximately $11M in estimated 2026 spending.
Seton Hall's $12.5M NIL budget can be compared against every Big East program and all 357 Division I schools on The Sideline's NIL Tracker.
Seton Hall's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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