Estimated NIL Spend
$6M
2025–26 est.
Top Sport
Football
$4M
Tulsa is an American Conference program with a developing NIL operation.
Football under Kevin Wilson's successor is estimated at $3-4M for 2025-26. Basketball receives modest support. Tulsa's private university identity drives a specific, loyal donor culture.
American Conference NIL; Tulsa oil sector donors
Baseball, track, volleyball, soccer, golf, tennis
Hover any row for total spend & share of program budget.
Tulsa ranks #140 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $6M across all sports. As a G5 program in the American, Tulsacompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles Tulsa's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of Tulsa's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Football represents the largest single-sport allocation at $4M.
NIL spending at Tulsa continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. Tulsa's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare Tulsa directly to other programs on the NIL Compare tool.
Tulsa is estimated to spend $6M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #140 nationally among Division I programs.
Tulsa competes in the American at the G5 level.
Football is Tulsa's top NIL-funded sport with approximately $4M in estimated 2026 spending.
Tulsa's $6M NIL budget can be compared against every American program and all 357 Division I schools on The Sideline's NIL Tracker.
Tulsa's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Kirby Smart has beaten Nick Saban's Alabama in three of their meetings since Smart was hired at Georgia. Smart was Saban's defensive coordinator for 7 years. The student has beaten the teacher three times.