Estimated NIL Spend
$3.5M
2025–26 est.
Top Sport
Men's Basketball
$2.5M
Butler is a Big East program with FCS football.
Men's basketball receives the primary NIL investment, maintaining the program's tradition from the back-to-back title game appearances in 2010 and 2011. The Indianapolis market gives Butler athletes solid commercial NIL access.
Big East CBB NIL; Indianapolis market access
Pioneer Football League FCS level NIL
Baseball, soccer, track, volleyball, golf, tennis
Hover any row for total spend & share of program budget.
Butler ranks #183 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $3.5M across all sports. As a Basketball program in the Big East, Butlercompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles Butler's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of Butler's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Men's Basketball represents the largest single-sport allocation at $2.5M.
NIL spending at Butler continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. Butler's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare Butler directly to other programs on the NIL Compare tool.
Butler is estimated to spend $3.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #183 nationally among Division I programs.
Butler competes in the Big East at the Basketball level.
Men's Basketball is Butler's top NIL-funded sport with approximately $2.5M in estimated 2026 spending.
Butler's $3.5M NIL budget can be compared against every Big East program and all 357 Division I schools on The Sideline's NIL Tracker.
Butler's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Kirby Smart has beaten Nick Saban's Alabama in three of their meetings since Smart was hired at Georgia. Smart was Saban's defensive coordinator for 7 years. The student has beaten the teacher three times.