Estimated NIL Spend
$900K
2025–26 est.
Top Sport
Men's Basketball
$700K
Niagara is a MAAC program without football.
The Niagara Falls/Buffalo, New York market gives Niagara athletes decent commercial NIL access, with the proximity to the Toronto market providing additional commercial opportunities.
Buffalo/Niagara market gives decent commercial NIL access
Baseball, soccer, track, volleyball, cross country, swimming
Hover any row for total spend & share of program budget.
Niagara ranks #326 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $900K across all sports. As a Basketball program in the MAAC, Niagaracompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles Niagara's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of Niagara's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Men's Basketball represents the largest single-sport allocation at $700K.
NIL spending at Niagara continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. Niagara's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare Niagara directly to other programs on the NIL Compare tool.
Niagara is estimated to spend $900K on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #326 nationally among Division I programs.
Niagara competes in the MAAC at the Basketball level.
Men's Basketball is Niagara's top NIL-funded sport with approximately $700K in estimated 2026 spending.
Niagara's $900K NIL budget can be compared against every MAAC program and all 357 Division I schools on The Sideline's NIL Tracker.
Niagara's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Kirby Smart has beaten Nick Saban's Alabama in three of their meetings since Smart was hired at Georgia. Smart was Saban's defensive coordinator for 7 years. The student has beaten the teacher three times.