Niagara NIL Spending — $900K Est. 2026
Estimated NIL Spend
$900K
2025–26 est.
Top Sport
Men's Basketball
$700K
Niagara is a MAAC program without football.
The Niagara Falls/Buffalo, New York market gives Niagara athletes decent commercial NIL access, with the proximity to the Toronto market providing additional commercial opportunities.
The $900K figure above combines two sources permitted under the House v. NCAA settlement: Niagara's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $700K.
Niagara is estimated to spend $900K on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #326 nationally among Division I programs.
Niagara competes in the MAAC at the Basketball level.
Men's Basketball is Niagara's top NIL-funded sport with approximately $700K in estimated 2026 spending.
Niagara's $900K NIL budget can be compared against every MAAC program and all 357 Division I schools on The Sideline's NIL Tracker.
Niagara's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Joe Burrow threw 60 touchdown passes during LSU's 2019 national-title season.
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