Niagara

Inside the Niagara NIL market

Niagara competes in the MAAC at the Basketball level. The Sideline's best current estimate for its varsity-athlete market is $1.8M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.

• Current market estimate: $1.8M, ranking #344 nationally and #13 in the MAAC. The sport pools and active-player allocations reconcile to this one school total.
• Where the value is concentrated: Men's Basketball $1.3M, Women's Basketball $250K, Other Sports $250K.
• Current NIL setup: The evidence ledger does not yet verify a school-specific collective or department-run NIL program for Niagara, so this page does not assign one. The estimate uses active rosters, player evidence, recruiting profile, sport economics, and MAAC market context.
• Evidence behind this page: The estimate uses active-roster composition, player evidence, recruiting profile, sport economics, and MAAC market context. ESPN supplies roster biography data, not NIL values.
• Notable public figures: No school-wide audited NIL total is currently in The Sideline evidence ledger. The most useful public figures are the Men's Basketball allocation of $1.3M and the #344 national market position.
• Latest update: Data refreshed July 18, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.