Loyola Marymount is a WCC program without football.
Men's basketball receives the primary NIL investment. The Los Angeles market gives LMU athletes exceptional commercial NIL access from the entertainment, tech, and sports industries.
Loyola Marymount NIL Spending — $3M Est. 2026

Estimated NIL Spend
$3M
2025–26 est.
Top Sport
Men's Basketball
$2.2M
Loyola Marymount is a WCC program without football.
Men's basketball receives the primary NIL investment. The Los Angeles market gives LMU athletes exceptional commercial NIL access from the entertainment, tech, and sports industries.
The $3M figure above combines two sources permitted under the House v. NCAA settlement: Loyola Marymount's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $2.2M.
Loyola Marymount is estimated to spend $3M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #198 nationally among Division I programs.
Loyola Marymount competes in the WCC at the Basketball level.
Men's Basketball is Loyola Marymount's top NIL-funded sport with approximately $2.2M in estimated 2026 spending.
Loyola Marymount's $3M NIL budget can be compared against every WCC program and all 357 Division I schools on The Sideline's NIL Tracker.
Loyola Marymount's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Joe Burrow threw 60 touchdown passes during LSU's 2019 national-title season.
Stack Loyola Marymount against any other program — side-by-side NIL spend by sport.
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