Inside the Austin Peay NIL market
Austin Peay competes in the ASUN at the Lower-Tier level. The Sideline's best current estimate for its varsity-athlete market is $4.1M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.
- Current market estimate: $4.1M, ranking #196 nationally and #2 in the ASUN. The sport pools and active-player allocations reconcile to this one school total.
- Where the value is concentrated: Football $2.0M, Men's Basketball $1.2M, Other Sports $850K.
- Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and ASUN market context. ESPN supplies roster biography data, not NIL values.
- Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.

