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Western Michigan vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Western Michigan

Western Michigan

MAC · #102

$9.1M

VS
USC

USC

Big Ten · #6

$55.9M

13.9%Market Split86.1%

USC carries approximately $46.8M more aggregate roster value than Western Michigan — a 84% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Western Michigan

Full Profile

USC

By the Numbers

Sideline Best Estimate
$9.1M
$55.9M
National Rank
#102
#6
Conference
MAC
Big Ten
Market Gap
-$46.8M
+$46.8M

Western Michigan — by sport

  • Football$4.9M
  • Men's Basketball$1.8M
  • Other Sports$2.4M

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K

More Western Michigan comparisons

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Michigan

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