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Virginia vs North Carolina NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Virginia

Virginia

ACC · #56

$25.1M

VS
North Carolina

North Carolina

ACC · #25

$36.9M

40.6%Market Split59.4%

North Carolina carries approximately $11.7M more aggregate roster value than Virginia — a 32% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Virginia

Full Profile

North Carolina

By the Numbers

Sideline Best Estimate
$25.1M
$36.9M
National Rank
#56
#25
Conference
ACC
ACC
Market Gap
-$11.7M
+$11.7M

Virginia — by sport

  • Football$13.4M
  • Men's Basketball$7M
  • Women's Basketball$1.8M
  • Softball$700K
  • Volleyball$525K
  • Women's Soccer$475K

North Carolina — by sport

  • Football$20.4M
  • Men's Basketball$10.6M
  • Baseball$1.5M
  • Softball$1.1M
  • Volleyball$775K
  • Women's Soccer$700K

More Virginia comparisons

Virginia vs

Miami (FL)

Virginia vs

Notre Dame

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Louisville

Virginia vs

Clemson

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