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Virginia Tech vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Virginia Tech

Virginia Tech

ACC · #48

$28.9M

VS
USC

USC

Big Ten · #6

$55.9M

34.1%Market Split65.9%

USC carries approximately $26.9M more aggregate roster value than Virginia Tech — a 48% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$28.9M
$55.9M
National Rank
#48
#6
Conference
ACC
Big Ten
Market Gap
-$26.9M
+$26.9M

Virginia Tech — by sport

  • Football$18.9M
  • Men's Basketball$3.9M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$975K
  • Track & Field$1.4M

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K
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