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Virginia Tech vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026

Virginia Tech
ACC · #48
$28.9M
VS

USC
Big Ten · #6
$55.9M
34.1%Market Split65.9%
USC carries approximately $26.9M more aggregate roster value than Virginia Tech — a 48% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$28.9M
$55.9M
National Rank
#48
#6
Conference
ACC
Big Ten
Market Gap
-$26.9M
+$26.9M
Virginia Tech — by sport
- Football$18.9M
- Men's Basketball$3.9M
- Softball$1.4M
- Volleyball$1.1M
- Women's Soccer$975K
- Track & Field$1.4M
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Virginia Tech comparisons
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