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NIL Spending Comparison · 2026
Tennessee vs Penn State
Head-to-head NIL spending breakdown for 2026. Tennessee spends approximately $18M (31%) more.
Tennessee
SEC
Estimated NIL Spend
$58M
National rank #5
Higher NIL spend
Full Tennessee profile
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Full Penn State profile
By the Numbers
Estimated NIL Spend
$58M
$40M
National Rank
#5
#13
Conference
SEC
Big Ten
Spending Gap
+$18M
-$18M
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
More Tennessee comparisons
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