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NIL Spending Comparison · 2026

Tennessee vs Oklahoma

Head-to-head NIL spending breakdown for 2026. Tennessee spends approximately $20M (34%) more.

By the Numbers

Estimated NIL Spend
$58M
$38M
National Rank
#5
#16
Conference
SEC
SEC
Spending Gap
+$20M
-$20M

Tennessee — by sport

  • Football$35M
  • Men's Basketball$18M
  • Baseball$3M
  • Olympic Sports$2M

Oklahoma — by sport

  • Football$22M
  • Men's Basketball$6M
  • Baseball$6M
  • Women's Basketball$2M
  • Olympic Sports$2M

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