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NIL Spending Comparison · 2026
Tennessee vs Michigan
Head-to-head NIL spending breakdown for 2026. Tennessee spends approximately $17M (29%) more.
Tennessee
SEC
Estimated NIL Spend
$58M
National rank #5
Higher NIL spend
Full Tennessee profile
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Full Michigan profile
By the Numbers
Estimated NIL Spend
$58M
$41M
National Rank
#5
#12
Conference
SEC
Big Ten
Spending Gap
+$17M
-$17M
Tennessee — by sport
- Football$35M
- Men's Basketball$18M
- Baseball$3M
- Olympic Sports$2M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
More Tennessee comparisons
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