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Rutgers vs Penn State NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Rutgers

Rutgers

Big Ten · #63

$23.4M

VS
Penn State

Penn State

Big Ten · #30

$34.3M

40.6%Market Split59.4%

Penn State carries approximately $10.8M more aggregate roster value than Rutgers — a 32% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

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Full Profile

Rutgers

Full Profile

Penn State

By the Numbers

Sideline Best Estimate
$23.4M
$34.3M
National Rank
#63
#30
Conference
Big Ten
Big Ten
Market Gap
-$10.8M
+$10.8M

Rutgers — by sport

  • Football$15.2M
  • Men's Basketball$3.8M
  • Lacrosse$1.4M
  • Softball$750K
  • Volleyball$575K
  • Women's Soccer$500K

Penn State — by sport

  • Football$26.6M
  • Men's Basketball$3.4M
  • Wrestling$2.9M
  • Softball$350K
  • Volleyball$250K
  • Women's Soccer$225K

More Rutgers comparisons

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Oregon

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USC

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Ohio State

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Indiana

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