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Purdue vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Purdue
Big Ten · #54
$26.4M
VS
USC
Big Ten · #6
$55.9M
32.1%Market Split67.9%
USC carries approximately $29.4M more aggregate roster value than Purdue — a 53% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$26.4M
$55.9M
National Rank
#54
#6
Conference
Big Ten
Big Ten
Market Gap
-$29.4M
+$29.4M
Purdue — by sport
- Football$15.2M
- Men's Basketball$6.5M
- Wrestling$1.4M
- Softball$800K
- Volleyball$600K
- Women's Soccer$525K
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Purdue comparisons
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