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Purdue vs Illinois NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Purdue

Purdue

Big Ten · #54

$26.4M

VS
Illinois

Illinois

Big Ten · #42

$29.8M

47%Market Split53%

Illinois carries approximately $3.4M more aggregate roster value than Purdue — a 11% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$26.4M
$29.8M
National Rank
#54
#42
Conference
Big Ten
Big Ten
Market Gap
-$3.4M
+$3.4M

Purdue — by sport

  • Football$15.2M
  • Men's Basketball$6.5M
  • Wrestling$1.4M
  • Softball$800K
  • Volleyball$600K
  • Women's Soccer$525K

Illinois — by sport

  • Football$16.3M
  • Men's Basketball$9.1M
  • Wrestling$1.5M
  • Softball$725K
  • Volleyball$525K
  • Women's Soccer$475K
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