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NIL Spending Comparison · 2026
Oklahoma vs Texas Tech
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $14M (27%) more.
Oklahoma
SEC
Estimated NIL Spend
$38M
National rank #16
Full Oklahoma profile
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
By the Numbers
Estimated NIL Spend
$38M
$52M
National Rank
#16
#6
Conference
SEC
Big 12
Spending Gap
-$14M
+$14M
Oklahoma — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$6M
- Women's Basketball$2M
- Olympic Sports$2M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
More Oklahoma comparisons
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