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NIL Spending Comparison · 2026
Oklahoma vs Michigan
Head-to-head NIL spending breakdown for 2026. Michigan spends approximately $3M (7%) more.
Oklahoma
SEC
Estimated NIL Spend
$38M
National rank #16
Full Oklahoma profile
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Higher NIL spend
Full Michigan profile
By the Numbers
Estimated NIL Spend
$38M
$41M
National Rank
#16
#12
Conference
SEC
Big Ten
Spending Gap
-$3M
+$3M
Oklahoma — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$6M
- Women's Basketball$2M
- Olympic Sports$2M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
More Oklahoma comparisons
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