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NIL Spending Comparison · 2026
Oklahoma vs Kentucky
Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $8M (17%) more.
Oklahoma
SEC
Estimated NIL Spend
$38M
National rank #16
Full Oklahoma profile
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Higher NIL spend
Full Kentucky profile
By the Numbers
Estimated NIL Spend
$38M
$46M
National Rank
#16
#9
Conference
SEC
SEC
Spending Gap
-$8M
+$8M
Oklahoma — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$6M
- Women's Basketball$2M
- Olympic Sports$2M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
More Oklahoma comparisons
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