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Ohio vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Ohio
MAC · #108
$8.6M
VS
USC
Big Ten · #6
$55.9M
13.3%Market Split86.7%
USC carries approximately $47.3M more aggregate roster value than Ohio — a 85% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$8.6M
$55.9M
National Rank
#108
#6
Conference
MAC
Big Ten
Market Gap
-$47.3M
+$47.3M
Ohio — by sport
- Football$4.3M
- Men's Basketball$1.9M
- Other Sports$2.3M
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Ohio comparisons
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