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NIL Spending Comparison · 2026
Michigan vs Kentucky
Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $5M (11%) more.
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Full Michigan profile
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Higher NIL spend
Full Kentucky profile
By the Numbers
Estimated NIL Spend
$41M
$46M
National Rank
#12
#9
Conference
Big Ten
SEC
Spending Gap
-$5M
+$5M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
More Michigan comparisons
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