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Louisville vs Kentucky NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Louisville

Louisville

ACC · #24

$37.0M

VS
Kentucky

Kentucky

SEC · #16

$46.8M

44.1%Market Split55.9%

Kentucky carries approximately $9.8M more aggregate roster value than Louisville — a 21% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Louisville

Full Profile

Kentucky

By the Numbers

Sideline Best Estimate
$37.0M
$46.8M
National Rank
#24
#16
Conference
ACC
SEC
Market Gap
-$9.8M
+$9.8M

Louisville — by sport

  • Football$18.1M
  • Men's Basketball$11.8M
  • Baseball$2.6M
  • Softball$1.1M
  • Volleyball$775K
  • Women's Soccer$700K

Kentucky — by sport

  • Football$24.4M
  • Men's Basketball$15.8M
  • Baseball$2.1M
  • Softball$1.1M
  • Volleyball$800K
  • Women's Soccer$700K

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