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Kennesaw State vs Western Kentucky NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Kennesaw State

Kennesaw State

Conference USA · #204

$4M

VS
Western Kentucky

Western Kentucky

Conference USA · #162

$4.8M

45.7%Market Split54.3%

Western Kentucky carries approximately $750K more aggregate roster value than Kennesaw State — a 16% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Kennesaw State

Full Profile

Western Kentucky

By the Numbers

Sideline Best Estimate
$4M
$4.8M
National Rank
#204
#162
Conference
Conference USA
Conference USA
Market Gap
-$750K
+$750K

Kennesaw State — by sport

  • Football$2.3M
  • Men's Basketball$1.2M
  • Other Sports$550K

Western Kentucky — by sport

  • Football$2.3M
  • Men's Basketball$1.9M
  • Other Sports$600K

More Kennesaw State comparisons

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Kennesaw State vs

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Louisiana Tech

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