Kennesaw State has been building its NIL program since FBS reclassification.
The Atlanta suburban market gives Kennesaw State athletes solid commercial NIL access.
TS
The Sideline Staff·NIL DeskKennesaw State NIL Spending — $5.5M Est. 2026
Estimated NIL Spend
$5.5M
2025–26 est.
Top Sport
Football
$4M
Kennesaw State has been building its NIL program since FBS reclassification.
The Atlanta suburban market gives Kennesaw State athletes solid commercial NIL access.
The $5.5M figure above combines two sources permitted under the House v. NCAA settlement: Kennesaw State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $4M.
Kennesaw State is estimated to spend $5.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #143 nationally among Division I programs.
Kennesaw State competes in the CUSA at the G5 level.
Football is Kennesaw State's top NIL-funded sport with approximately $4M in estimated 2026 spending.
Kennesaw State's $5.5M NIL budget can be compared against every CUSA program and all 357 Division I schools on The Sideline's NIL Tracker.
Kennesaw State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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