Inside the Kennesaw State NIL market
Kennesaw State is a G5 program in the CUSA. The Sideline values its current varsity-athlete market at $7.5M, a high-side estimate rather than a reported school payroll or sum of signed contracts.
- Market position: #135 nationally and #5 in the CUSA. The pool-reconciled base case is $7.0M, with a supported range of $6.6M to $8.3M.
- Where the value is concentrated: Football $4.5M, Other Sports $1.8M, Men's Basketball $1.3M.
- How athletes access NIL: value can come through third-party endorsements, donor or collective opportunities, licensed content, appearances, and school-facilitated benefits or revenue-sharing context. Those channels stay separate unless a school-specific public record supports a dollar figure.
- Evidence behind this page: The estimate uses active-roster composition, player evidence, recruiting profile, sport economics, and CUSA market context. ESPN supplies roster biography data, not NIL values.
- Notable public figures: No school-wide audited NIL total is currently in The Sideline evidence ledger. The most useful public figures are the Football allocation of $4.5M and the #135 national market position.
- Latest update: Model V3, refreshed July 18, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.
The Sideline Data DeskSchool-specific market briefing