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Kennesaw State NIL Market Index | $4M 2026

Rankings
School Hub
Kennesaw State
#204 Nationally
Conference USA
Lower-Tier
Sideline Data Desk

Kennesaw State

#203 Eastern Illinois#205 Cornell

Sideline NIL Market Index

Conference USA · Lower-Tier

2026 Roster Market Estimate
$4M
Emerging Market
vs #1 Roster Market ($65.4M)6.1%
#204
National
#8
Conference
Top 57%
Nationally
By Sport
TopFootball56%
  • Football$2.3M56%
  • Men's Basketball$1.2M30%
  • Other Sports$550K14%

The Sideline owns this index.

Sport pools use The Sideline's conference and active-roster base model. This is our best current point estimate, not school payroll or a signed-contract total.

Full methodology

Player NIL values

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Public values match linked publishers; all others use the Sideline school-pool model.
School NIL BriefingUpdated August 10, 2026

Inside the Kennesaw State NIL market

Kennesaw State competes in the Conference USA at the Lower-Tier level. The Sideline's best current estimate for its varsity-athlete market is $4M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.

  • Current market estimate: $4M, ranking #204 nationally and #8 in the Conference USA. The sport pools and active-player allocations reconcile to this one school total.
  • Where the value is concentrated: Football $2.3M, Men's Basketball $1.2M, Other Sports $550K.
  • Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and Conference USA market context. ESPN supplies roster biography data, not NIL values.
  • Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.
The Sideline Data DeskSchool-specific market briefing

Kennesaw State NIL FAQ

What is Kennesaw State's estimated NIL roster value?

The Sideline's best current NIL Market Index estimate for Kennesaw State is $4M. This ranks #204 nationally among Division I programs. Every sport and player pool is reconciled to that school total.

What conference does Kennesaw State play in?

Kennesaw State competes in the Conference USA at the Lower-Tier level.

Which Kennesaw State sport has the highest roster value?

Football is Kennesaw State's largest estimated NIL roster market at approximately $2.3M in 2026.

How does Kennesaw State compare to other Conference USA schools?

Kennesaw State's $4M aggregate roster market can be compared with every Conference USA program and all 357 Division I schools on The Sideline's NIL Tracker.

Is Kennesaw State's NIL roster value the same as school spending?

No. It is The Sideline's best current estimate of athlete market value across active rosters. Historical disclosed compensation, school-directed benefits, foundation support, third-party NIL, and player market valuation are labeled separately so the same dollar is not counted twice.

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Did You Know?

Barry Sanders scored five touchdowns in the 1988 Holiday Bowl, but bowl stats did not count toward NCAA season totals then.

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