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Iowa vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Iowa
Big Ten · #52
$27.3M
VS
USC
Big Ten · #6
$55.9M
32.8%Market Split67.2%
USC carries approximately $28.6M more aggregate roster value than Iowa — a 51% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$27.3M
$55.9M
National Rank
#52
#6
Conference
Big Ten
Big Ten
Market Gap
-$28.6M
+$28.6M
Iowa — by sport
- Football$17.6M
- Men's Basketball$3.4M
- Wrestling$3.6M
- Women's Basketball$2.0M
- Softball$200K
- Volleyball$150K
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Iowa comparisons
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