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NIL Spending Comparison · 2026
Indiana vs Penn State
Head-to-head NIL spending breakdown for 2026. Penn State spends approximately $2M (5%) more.
Indiana
Big Ten
Estimated NIL Spend
$38M
National rank #15
Full Indiana profile
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Higher NIL spend
Full Penn State profile
By the Numbers
Estimated NIL Spend
$38M
$40M
National Rank
#15
#13
Conference
Big Ten
Big Ten
Spending Gap
-$2M
+$2M
Indiana — by sport
- Football$21M
- Men's Basketball$11M
- Olympic Sports$6M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
More Indiana comparisons
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