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NIL Spending Comparison · 2026

Indiana vs Duke

Head-to-head NIL spending breakdown for 2026. Indiana spends approximately $2M (5%) more.

Indiana

Indiana

Big Ten

Estimated NIL Spend

$38M

National rank #15

Higher NIL spend

Full Indiana profile

Duke

Duke

ACC

Estimated NIL Spend

$36M

National rank #20

Full Duke profile

By the Numbers

Estimated NIL Spend
$38M
$36M
National Rank
#15
#20
Conference
Big Ten
ACC
Spending Gap
+$2M
-$2M

Indiana — by sport

  • Football$21M
  • Men's Basketball$11M
  • Olympic Sports$6M

Duke — by sport

  • Football$12M
  • Men's Basketball$14M
  • Olympic Sports$10M

More Indiana comparisons

Indiana vs

Ohio State

Indiana vs

Oregon

Indiana vs

Miami (FL)

Indiana vs

USC

View all NIL rankings Transfer portal tracker How we compute NIL spend

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