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NIL Spending Comparison · 2026

Indiana vs Auburn

Head-to-head NIL spending breakdown for 2026. Indiana spends approximately $2M (5%) more.

By the Numbers

Estimated NIL Spend
$38M
$36M
National Rank
#15
#18
Conference
Big Ten
SEC
Spending Gap
+$2M
-$2M

Indiana — by sport

  • Football$21M
  • Men's Basketball$11M
  • Olympic Sports$6M

Auburn — by sport

  • Football$22M
  • Men's Basketball$8M
  • Baseball$4M
  • Olympic Sports$2M

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