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Illinois vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Illinois

Illinois

Big Ten · #42

$29.8M

VS
USC

USC

Big Ten · #6

$55.9M

34.8%Market Split65.2%

USC carries approximately $26.1M more aggregate roster value than Illinois — a 47% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Illinois

Full Profile

USC

By the Numbers

Sideline Best Estimate
$29.8M
$55.9M
National Rank
#42
#6
Conference
Big Ten
Big Ten
Market Gap
-$26.1M
+$26.1M

Illinois — by sport

  • Football$16.3M
  • Men's Basketball$9.1M
  • Wrestling$1.5M
  • Softball$725K
  • Volleyball$525K
  • Women's Soccer$475K

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K

More Illinois comparisons

Illinois vs

Oregon

Illinois vs

Ohio State

Illinois vs

Indiana

Illinois vs

Michigan

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