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NIL Spending Comparison · 2026
Duke vs Penn State
Head-to-head NIL spending breakdown for 2026. Penn State spends approximately $4M (10%) more.
Duke
ACC
Estimated NIL Spend
$36M
National rank #20
Full Duke profile
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Higher NIL spend
Full Penn State profile
By the Numbers
Estimated NIL Spend
$36M
$40M
National Rank
#20
#13
Conference
ACC
Big Ten
Spending Gap
-$4M
+$4M
Duke — by sport
- Football$12M
- Men's Basketball$14M
- Olympic Sports$10M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
More Duke comparisons
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