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NIL Spending Comparison · 2026
Duke vs Michigan
Head-to-head NIL spending breakdown for 2026. Michigan spends approximately $5M (12%) more.
Duke
ACC
Estimated NIL Spend
$36M
National rank #20
Full Duke profile
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Higher NIL spend
Full Michigan profile
By the Numbers
Estimated NIL Spend
$36M
$41M
National Rank
#20
#12
Conference
ACC
Big Ten
Spending Gap
-$5M
+$5M
Duke — by sport
- Football$12M
- Men's Basketball$14M
- Olympic Sports$10M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
More Duke comparisons
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