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NIL Spending Comparison · 2026

Duke vs LSU

Head-to-head NIL spending breakdown for 2026. LSU spends approximately $6M (14%) more.

Duke

Duke

ACC

Estimated NIL Spend

$36M

National rank #20

Full Duke profile

LSU

LSU

SEC

Estimated NIL Spend

$42M

National rank #11

Higher NIL spend

Full LSU profile

By the Numbers

Estimated NIL Spend
$36M
$42M
National Rank
#20
#11
Conference
ACC
SEC
Spending Gap
-$6M
+$6M

Duke — by sport

  • Football$12M
  • Men's Basketball$14M
  • Olympic Sports$10M

LSU — by sport

  • Football$24M
  • Men's Basketball$7M
  • Women's Basketball$6M
  • Baseball$3M
  • Olympic Sports$2M

More Duke comparisons

Duke vs

Texas

Duke vs

Texas A&M

Duke vs

Tennessee

Duke vs

Miami (FL)

View all NIL rankings Transfer portal tracker How we compute NIL spend

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